People now rely on tools like ChatGPT, Google’s AI, and other assistants to research products, compare options, and get buying advice. These platforms are quickly becoming a major gateway to discovery.
If your brand isn’t appearing in those AI-driven responses, you’re missing out on customers who are actively searching for what you sell—often without realizing it. And because these answers happen inside closed AI systems, you may never know you’re being overlooked.
This article explains how to find out whether your brand shows up in AI search results, how to catch inaccurate or outdated details, and what tools can help you keep track of your visibility.
How to check if your brand appears in AI results
There are two main ways to do this: run searches manually inside AI tools, or use specialized monitoring platforms.
To test it yourself, enter the same types of queries your buyers would use, such as:
- “Best [product] for [use case]”
- “Top [service] providers in [city or region]”
- “[Problem] solutions”
- “Alternatives to [competitor]”
- “Best software for email outreach”
Then review the AI’s answers. Note whether your brand is mentioned, how often it appears, and whether the context is positive, neutral, or negative.
Just as important is how you’re being described. AI tools sometimes surface information that’s no longer accurate.
Identify outdated or incorrect brand information
You can audit this by asking AI platforms direct questions about your company, such as:
- “What is [brand]?”
- “What does [brand] do?”
- “How much does [brand] cost?”
Compare the responses to your current pricing, features, and positioning.
You should also run comparison-style prompts like “[your brand] vs [competitor]” or “Best tools for [category]” to see where you stand.
Pay close attention to things like:
- How your product or service is summarized
- Whether old pricing, retired plans, or renamed features are mentioned
- Whether discontinued or unsupported functionality shows up
- How the AI positions you (for example, beginner-friendly vs. enterprise-ready)
- These details shape how potential customers perceive your business.
How often you should monitor AI visibility
AI platforms are now part of the buying journey. What they say about your brand can directly influence whether someone clicks, compares, or converts.
Because of that, visibility checks should happen on a regular schedule:
- Daily if you’re actively trying to improve your presence and want fast feedback
- Weekly if you’re a small or mid-sized business tracking trends and progress
- Monthly only if AI discovery isn’t a major focus yet
Free tools to track AI brand visibility
Several platforms offer free plans or trials that let you see how AI tools reference your brand:
- Semrush AI Visibility Toolkit – 7-day trial with tracking across major AI assistants, plus sentiment and competitor comparisons
- Nightwatch – 14-day trial that combines AI visibility with traditional SEO tracking
- AI Search Watcher – Free tier for basic monitoring across AI search platforms
- Peec AI – Limited free trial with core AI brand-tracking features
- Otterly AI – 14-day trial for tracking brand mentions and share of voice in AI answers
Take ownership of how AI represents your brand
Most companies have no idea what AI platforms are saying about them or whether they’re being mentioned at all.
That’s a blind spot you can’t afford.
Start monitoring your AI visibility now, and make sure the story these platforms tell about your brand is accurate, current, and working in your favor. Brands that show up in AI win more clicks, more trust, and more customers. Use Adflipo to monitor, measure, and grow your visibility across ChatGPT, Google AI, and other AI search platforms.